Sept 10: World Suicide Prevention Day

Written By Membership Coordinator

Changing the Narrative on Suicide

September is recognized globally as World Suicide Prevention and Awareness Month, a time dedicated to raising awareness, reducing stigma, and promoting action to prevent suicide. It is an opportunity for individuals, communities, and institutions to engage in meaningful dialogue about mental health, foster empathy, and advocate for accessible, equitable care. This month serves not only as a memorial for those lost to suicide but also as a call to support those who are struggling and to educate the public on how to respond compassionately and effectively.

Central to this month-long observance is World Suicide Prevention Day, held every year on September 10, established by the International Association for Suicide Prevention (IASP) and endorsed by the World Health Organization (WHO). The triennial global theme “Changing the Narrative on Suicide” (2024–2026) calls for a transformation in how suicide is understood and addressed. It urges society to move beyond judgment and fear, and instead to adopt empathetic, informed, and inclusive approaches. It advocates for a campaign that calls on communities, healthcare systems, and individuals to replace silence, fear, and stigma with openness, understanding, and supportive action. This theme highlights the importance of:

  • Promoting open and honest dialogue about mental health and suicide.

  • Addressing stigma and misinformation that prevent individuals from seeking help.

  • Uplifting voices of those with lived experience to inform policy and support.

  • Encouraging systemic change that improves access to mental health services and crisis care.

Suicide: A Global Health Emergency

Suicide remains a profound public health challenge. The World Health Organization (WHO) reports that more than 700,000 people die by suicide every year, and countless more attempt it or are affected by its impact. In Canada, approximately 4,500 lives are lost to suicide every year, with significant ripple effects impacting families, communities, and systems. Suicide is among the leading causes of death for individuals aged 15–29 and affects people across all demographics, cultures, and regions, with disproportionate impacts on Indigenous communities, LGBTQ2S+ individuals, and men aged 40-59. This month brings critical attention to the need for effective, compassionate, and evidence-based approaches to mental health and suicide prevention.

What You Can Do

As an individual:

  • Learn the warning signs of suicidal thoughts: persistent sadness, withdrawal, hopelessness, sudden changes in behavior.

  • Be a safe and supportive presence, listening without judgment can save a life.

  • Speak openly about mental health to normalize seeking help.

 As a community:

  • Organize or participate in local events: awareness walks, educational forums, memorial services, or online campaigns.

  • Share accurate information and crisis support resources.

  • Partner with schools, faith groups, and local organizations to spread awareness.

 As a policymaker or health leader:

  • Increase funding for mental health services, especially community-based and culturally appropriate care.

  • Implement national suicide prevention strategies aligned with WHO guidelines.

  • Mandate mental health training in schools, workplaces, and healthcare settings.

Digital Tools, Innovation, and Ethics

As mental health support expands into digital spaces, 2025 brings both new opportunities and responsibilities. AI-driven support systems, virtual therapy platforms, and social media campaigns can extend life-saving support, but must be developed with privacy, cultural sensitivity, and user agency in mind.

A Global Call to Action

Changing the narrative around suicide is about changing systems, behaviors, and outcomes. By working together, across countries, sectors, and communities, we can reduce suicide rates and ensure that everyone has access to the care and connection they deserve.

By Evetta Solomon

Resources

If you, or someone you know, is in crisis or experiencing suicidal thoughts, help is available. Here are 24/7 resources for Albertans:

Membership Coordinator
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